Advertising with the Florida Specifier

About The Publication

The Florida Specifier has been a trusted environmental news source in Florida for many years. However, we recognize the need to revitalize our content and highlight the important environmental stories that often go untold in our state. Founded in 1979, The Florida Specifier is one of the earliest state-based news sources dedicated to environmental issues. Under the new ownership of Specifier Publishing, we are committed to improving the quality of our news coverage and providing our readers with even more opportunities to engage with environmental content. Our newspaper is published six times yearly and reaches a wide audience, including advertisers, government entities, environmental firms, trade associations, and the general public. While we regularly receive content submissions from various sources, we also have a dedicated team of writers who summarize news releases and other stories for our readers. Our partnership with the Water for Fighting podcast offers reciprocal advertising and promotion opportunities, as well as exclusive content and other benefits. We look forward to continuing to serve as a valuable resource for environmental professionals and enthusiasts in Florida. The Florida Specifier is currently available in both print and online formats.

Why Choose the Florida Specifier?

  • Targeted Audience: Our newspaper has a dedicated readership that is passionate about environmental issues. By advertising with us, you can effectively reach an engaged audience that is actively seeking current environmental information.
  • Credibility and Trust: Our newspaper has established itself as a reliable source of information on environmental matters. Associating your business with our publication can enhance your reputation and establish trust among environmentally-conscious consumers.
  • Unparalleled Reach: We have a wide distribution network that covers both print and online platforms. With our newspaper, your ad will reach a diverse audience across various channels, maximizing the exposure and impact of your message.
  • Increased Brand Awareness: Advertising with us allows you to showcase your brand to a larger audience. By consistently featuring your business in our newspaper, you can increase brand recognition and create a lasting impression in the minds of potential customers.

Advertising Options and Packages

We offer a range of advertising options to suit your specific business needs and budget. Our packages include:

  • Print Advertisements: Prominently display your message in the print edition of our newspaper, providing exposure to our loyal readership. All print advertising is available with a 3 or 6 issue commitment.
    • Full Insert – $3,500/ per issue
    • Full Page – $2,500/ per issue
    • Half Page – $1,500/ per issue
    • Quarter Page – $1,000/ per issue
    • Eighth Page – $750/ per issue
    • Sixteenth Page – $250/ per issue
  • Online Advertisements: Increase your online visibility with banner ads displayed on our website and targeted advertising to reach a wider digital audience.
    • Banner “Above the Fold” – $2,000/ 3 months
    • Front Page “Above the Fold” – $1,000/ 3 months
    • Front Page “Below the Fold” – $500/ 3 months
    • In-Article or Article Sidebar – $750/ 3 months
  • Sponsored Content: Engage readers by submitting sponsored articles or advertorials that seamlessly integrate your brand’s message with our editorial content.
  • Podcast Advertising: For more information about advertising on the Florida Specifier Podcast, click here.

To learn more about our advertising options, pricing, and circulation details, contact our Advertising Manager Jamie Sheehan at We would be delighted to explore how we can collaborate to meet your advertising goals.