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Who are we?

The Florida Specifier has been a trusted source of environmental news in Florida since 1979. Under new ownership, we are committed to improving our news coverage and providing more opportunities to engage with environmental content. Our newspaper is published six times a year and reaches a wide audience. We have a dedicated team of writers and a partnership with the Water for Fighting podcast. We look forward to continuing to serve as a valuable resource for environmental professionals and enthusiasts in Florida. The Florida Specifier is available in both print and online formats.

Advertising Options and Packages

Print Advertising

Our print publication reaches far beyond the 2,486 direct recipients on our distribution list. The Florida Specifier is distributed to 4 federal agencies, 22 state agencies, 11 regional agencies, 29 county agencies, and 152 city agencies throughout Florida. Additionally, every member of the Florida Legislature receives a copy of our print issue.

With many issues being shared across multiple departments and offices, the reach of each print issue extends well beyond the initial recipients, giving your message exposure at various levels of government and environmental sectors. All print advertising is available with a 3 or 6 issue commitment.

    • Full Insert – $3,500/ per issue
    • Full Page – $2,500/ per issue
    • Half Page – $1,500/ per issue
    • Quarter Page – $1,000/ per issue
    • Eighth Page – $750/ per issue
    • Sixteenth Page – $250/ per issue
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Website Advertising

During peak months, our website attracts approximately 4,300 environmental professionals, with users spending up to 2 minutes per session on average, ensuring high visibility for your ads.

  • Banner “Above the Fold” – $2,000/ 3 months
  • Front Page “Above the Fold” – $1,000/ 3 months
  • Front Page “Below the Fold” – $500/ 3 months
  • In-Article or Article Sidebar – $750/ 3 months
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Newsletter Advertising

Each week, we deliver a newsletter to 8,940 engaged subscribers across Florida, featuring curated articles on the latest environmental and developmental news. With a 33% open rate and an 11% click rate, your message reaches an audience actively seeking insights and industry updates.
 
  • Top Banner – $2,500/ 3 months
  • Middle Banner – $2,000 / 3 Months
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Podcast Advertising

Elevate your brand’s visibility and impact by sponsoring the Florida Specifier Podcast, the premier platform for environmental discourse in Florida. 

  • Episodes may be sponsored at $2,000 each
  • Guests may include at least one podcast sponsor
  • Guests may include lawmakers, policymakers, agency or water management district staff or governing board members, or Non-Governmental Organization staff or governing body members. 
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Why Choose the Florida Specifier?

  • Targeted Audience

    Our newspaper has a dedicated readership that is passionate about environmental issues. By advertising with us, you can effectively reach an engaged audience that is actively seeking current environmental information.

  • Credibility and Trust

    Our newspaper has established itself as a reliable source of information on environmental matters. Associating your business with our publication can enhance your reputation and establish trust among environmentally-conscious consumers.

  • Unparalleled Reach

    We have a wide distribution network that covers both print and online platforms. With our newspaper, your ad will reach a diverse audience across various channels, maximizing the exposure and impact of your message.

  • Increased Brand Awareness

    Advertising with us allows you to showcase your brand to a larger audience. By consistently featuring your business in our newspaper, you can increase brand recognition and create a lasting impression in the minds of potential customers.

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